Concept Design / Nominated for the ELISAVA Professional Awards, 5th edition
With the mini experience we increase the emotions of the costumer when buying a car through four different stages.
1. Buying the car; Giving the costumer an activation code for an app created only for MINI members.
2. Waiting for the car; With the app, you can see how long you have to wait until your car arrives, and the count down reminds you that it is always closer.
3. Receiving the car; With a MINI ownable of putting their cars in the walls and ceilings, you receive your car in a show off truck, that works for advertisement for the company.
4. After delivery; Giving the costumer the opportunity to use the app for using the car and joining different events only for the MINI members.